by Justin Crossie – Regional Administrator, USBA
Since 2011, the U.S. Small Business Administration (SBA) has been a formal cosponsor of Small Business Saturday, founded by American Express in 2010. It is an exciting and crucial part of the holiday season for small businesses.
Last year, shoppers came together to support their local communities, and Small Business Saturday drove an estimated $22 billion based on projections from U.S. consumer-reported spending. This is an excellent opportunity not only for entrepreneurs but for everyone to have a chance to support their local communities.
“Small Business Saturday is more than just a day on the calendar; it’s a call to action for every community,” said Justin Crossie, SBA South Central Regional Administrator. “By supporting our local businesses, we invest in the vitality of our neighborhoods while driving economic growth. Let’s come together this holiday season to celebrate and uplift the American entrepreneurs who are the backbone of our economy.”
Join the highly successful team of SBA and American Express in kicking off the 2025 holiday season- it starts with small business. Americans understand that small businesses contribute to their local neighborhoods, foster community spirit, employ more than half of our workforce, and are a significant economic engine both locally and nationally.
About 80% of small business owners say that the end-of-year spending by customers is critical for their bottom line. Every purchase at a small business can have a positive impact.
The Saturday after Thanksgiving and the entire holiday season embrace the opportunity to find unique gifts and experiences at local shops. If you prefer to shop online, you can purchase goods and services and meals from small businesses by utilizing their websites.
Let’s support our nation’s more than 36 million independent small businesses this Small Business Saturday.
About the U.S. Small Business Administration
The U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations. To learn more visit www.sba.gov.